Rebranding and web design for the Museum of Jewish Montreal, an online museum that collects, maps and presents the history of Montreal's Jewish community through exhibits and walking tours.
This new design aims to communicate the coming together of people, stories and memories through a clean, sleek, modern asthetic. The star has been freed of its enclosing circle to create a bold, inviting and elegant icon. The multicolored triangles making up the star, symbolize the different facets of the community as well as the city's various neighborhoods. The overall design is structured around clean lines, a balance of white spaces, bold blocks of color and an elegant use of transparency. The color palette is a deep and harmonious blend of soft blues and warm reds which together communicate the richness and soul of this community.
Categories: Brand strategy, Identity design, Web design.